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Meta projected in december 2024 that 10.1% of its annual ad revenue, or $16b, came from fraudulent ads, including $7b from “higher risk” ads — meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by reuters show. Meta tumbles as investors compare its ai spending splurge to metaverse missteps visitors outside meta’s headquarters in menlo park, california. Reuters reports internal documents expose meta acknowledging its pages are laced with scams
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That 10 percent equates to around $16 billion, according to a document from december 2024. Read the entire internet on a single page. Meta projected in december 2024 that 10.1% of its annual ad revenue, or $16b, came from fraudulent ads, including $7b from “higher risk” ads
Meta internally projected that 10% of its revenue last year, or $16 billion, came from ads promoting fraudulent products or schemes, reuters reported this morning
These include ads for fake products, sextortion schemes or crypto scams Reuters cited an internal document prepared in december 2024 which estimated that meta shows users 15 billion ads each month that show clear signs of promoting