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43% of gen z now prefer social video platforms like youtube and tiktok over traditional tv time spent streaming video is rising to over 4 hours daily, while traditional tv viewing declines. Gen z is ditching tv for tiktok Nearly half of gen z say that youtube or social video platforms are their preferred entertainment platforms over traditional tv or paid streaming
Carrisa Jacob | Valiant Law
According to activate consulting’s technology. Out of my sample, only 11 percent said they watch tv and movies on platforms like youtube or tiktok, while 89 percent prefer the big screen, as opposed to the “nearly half” found in the study. A new activate consulting report reveals that 43% of gen z now prefer youtube and tiktok over traditional tv or paid streaming
With global media revenues surging and traditional tv viewership collapsing, the average person now spends over 13 hours a day consuming content across platforms, effective.
Microdramas are becoming more popular, which is good news for platforms like youtube and tiktok that appeal to gen z. A significant 43% of gen z consumers now actively prefer youtube and tiktok over traditional tv channels This is not just about supplementary viewing The convenience, variety, and algorithmic personalization of social video are proving overwhelmingly more.
